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Red Bull Sound Select Atlanta
The music business is one of the toughest industries to break into, as it definitely takes resilience, determination, and a lot of patience on behalf of the artists. Red Bull has come up with a great way to help local artists showcase their music in their city. Red Bull Sound Select is the platform that puts artists on the verge of breaking out on the same stage with huge headliners to deliver the ultimate musical showcase. Atlanta, GA was one of the cities chosen to be involved in the program, and this past Friday night at Terminal West they were given their chance to shine.
Local Atlanta music curators teamed up with Red Bull to curate the lineup. 4IZE, Noot D’ Noot, and $2 Fabo were the artists chosen to take part in the showcase along with headliners Black Lips and Juicy J. I really love the concept behind the Sound Select because of the many opportunities it places in the hands of the program artists. This huge event was free to fans by the way, but you couldn’t just walk up to the door to get in, there was a unique process. The participating artists were all involved in filling the venue with their biggest fans. Fans had to create a profile on the Sound Select website and request a ticket. The artists selected their fans based on their social media presence. So if you are a big music fan who actually gets out in the community supporting their local artist by going to their shows and publicizing it via social media then chances are you got your ticket punched.
You definitely want to get on board so you don’t miss the next Sound Select. Red Bull did a great job with the entire event. There was live artistry on display on the patio as three artists’ were painting a dope mural on three letters cut out of wood that resonate with the city, A-T-L. Fallen Arrows were also on the patio pressing t-shirts on the spot giving them away to the fans. Fans were also treated to superb hors d’oeuvres from the kitchen at Terminal West, as well as an interactive photo booth that uploaded straight to the Sound Select that could be seen on the various televisions around the venue.
The show kicked off in a major way with the hypest man in hip-hop, Fort Knox serving as the show’s host for the evening. 4-IZE, Noot D’ Noot, and $2 Fabo all lived up to the hype and delivered great performances followed by headliners Black Lips, and Juicy J. Hats off to Red Bull Sound Select for providing the opportunity for these artists to showcase their talent and we are looking forward to next month’s event.
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